| Field | Type | Description |
|---|---|---|
| description | string | A somewhat detailed description of the ad format. Usually omitted for standard ad formats. |
| name | string | A name for the ad format. Usually omitted for standard ad formats. |
| potential | number | The inventory potential. The ratio of page impressions which can be actually booked with the related advert format. |
| cpm | number | Costs per mill. The price for thousand contacts. German abbr.: ‘TKP’. |
| id | string | The ID of the advert format to be applied e.g. to reference it by a placement of a media plan. |
| size | string | A textual description of the size of the ad format. Usually omitted for standard ad formats. |
| Field | Type | Description |
|---|---|---|
| id | string | The ID of the print advertisement format. |
| title | string | The title of the print advertisement format. |
| Field | Type | Description |
|---|---|---|
| info | string | The ID of the info kit. |
| targeting | string | The ID of the targeting kit. |
| priceOnRequest | boolean | Are prices on request available for this booking unit. |
| currency | string | The currency of the pricings. |
| frequency | number | The frequency. |
| validThru | Date | The end time of the period of validity as string according RFC 3339 and ISO 8601. |
| frequencyCapping | string | The ID of the frequency capping kit. |
| validFrom | Date | The start time of the period of validity as string according RFC 3339 and ISO 8601. |
| adFormats | OnlineAdFormat [] | Array of advert formats. |